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employee and customer research

Employee research

Today’s business environment is challenging. We all want to attract and retain the best employees. But recruitment costs time and money. The key is to maximise employee satisfaction and minimise staff turnover. Yet it can be difficult for senior managers to stay in tune with the workforce.

The best way to find out what people think about working for your organisation is to engage a specialist company to conduct some employee research.

Why use a specialist? Because a specialist will be able to advise you on the most cost-effective way to get the information you need. And because employees often feel more at ease revealing their opinions to an impartial outsider.

We can use a variety of research techniques – surveys, face-to-face interviews or focus groups – to get the answers you need.

Customer research

 

It is said that it costs up to 10 times as much to attract a new customer as it does to keep an old one. If you know what your existing customers like about doing business with you, you can use this to inform your marketing message to new customers. Equally, if your existing customers are unhappy, you can fix the problems before they become someone else’s customers.

We employ a number of techniques in our customer research, including surveys, face to face interviews, focus groups and mystery shopping.

To discover what your customers think about doing business with you, give us a call.

 

Staff surveys

We have conducted survey work for a large legal practice, and hospitality and manufacturing companies enabling them to improve their management of human resources.

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Business clients

We have just completed work for a multi-national company interviewing clients from Ecuador to Hong Kong. This business-to-business survey has helped them re-shape working practices.

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